At the beginning of 2013 I was invited to participate in an awesome group created by my friends Gina Carr and Terry Brock. The group name fascinated me. It is called Klout Matters:How to Raise Your Klout Score Book Group #KloutMatters. I am always open to learning new things and adding value to my clients. I had heard of KLOUT before but was not fully versed on it. I can not tell you how much I have enjoyed being a part of Gina and Terry’s group! I not only learned what KLOUT was all about I learned how important it is in today’s business world. Businesses are now using KLOUT to determine if they will hire someone for a position in their company and consumers are using KLOUT to determine if they will hire companies for the services they need. It is like doing a background check but for free. Modern technology sure has come a long way!
Terry and Gina’s group also provided me a way to connect to and with like minded people. One of the people I was blessed to meet was a lady named Lois Creamer. Lois works with professional speakers who want to book more business, make more money ,and avoid costly mistakes! Who would not want to work with her?
In one of our discussion in the KLOUT group Lois shared with us the importance of words and their meaning. The example she used was the word HELP. Help is something someone associates with volunteering. That struck a cord with me because my positioning statement was (and if you notice I use the word WAS):
“I help Authors and Speakers get more publicity to sell their books and products”
When I read what Lois wrote it bothered me for a few hours and I then decided to do what most would not do…I reached out to Lois to see if she could work with me to fix my statement. In my business I work with high end authors and speakers ,who count on me to get them noticed in the publicity world. I in no way wanted to be the cause of one of my clients not landing on the platform that they desired. My action plan was to contact Lois and make some changes!
Lois responded to me and we discussed how important the words we use impact the things we do in business. She conveyed to me that “Help” is a very benign word, not a money word. “Work” is a money word! It was like the preverbal light bulb went off in my head. I want to attract money to my clients and myself. How do we get money? We work for it. We don’t help with it! So here is my new “Positioning Statement” and the one I will be changing on all my platforms.
“We work with authors and speakers who want to get more publicity to sell their books and products.”
Once I read the statement back to myself I had that same feeling you get when the new outfit you purchased fits you perfectly and you know you look fabulous in it! Well I love my new “Positioning Statement” and I love the way it makes me feel when I wear it out I public. I feel like a million bucks!
For those of you who have tried on many “Positioning Statements” but have not been able to find the one you wear well I strongly suggest that you connect with Lois. Lois will work with you to find the perfect statement that makes you feel and look like a million bucks too!
I have not only increased my KLOUT score but I have built many relationships I would have not made had I not been open to learn something new. Everyday is a new day for us to grow ourselves and our businesses. Everyday is another day to not only invest in ourselves but in the lives of others that we can all make a difference in.
By keeping track of my KLOUT it has planted seeds of accountability in my learning model of achievement. I make sure to post quality content, engage with others, market my brand, and I do all of this by being authentic and aware of my clients needs.
I always stress to my clients that opportunity often does not come in the package that is presented to us. Opportunity often comes plentiful in our ability to unwrap the opportunity and fully appreciate all it has to offer. Make sure when you take the beautiful bow off your package that you look for the invisible lining. When we change the way we look at things the things we look at begin to change.
Gina Carr and Terry Brock have recently written a new book called “KLOUT Matters”. Make sure you check it out! And my new friend Lois has written an awesome blog post called- Do You Have A Positioning Statement? Get One! these are two valuable resources that will lead you on your journey to success and as I always say,” One step closer to living your Dream”.