2 Dream Articles & Updates
Conversations with Michelle and the 2 Dream Team!Yesterday’s Publicity Tip Sheet is Today’s Listicle
With modern technology and the availability of the internet, the way we seek, receive and distribute publicity has changed, or has it? In the past decade, the term Tip Sheet was used as a news release that offered tips or advice in a bulleted or numbered format. It...
Everything Is Not What It Seems In Social Media
I made a post a month or so ago on Facebook about being excited that I received a personal email from Arianna Huffington. I submitted an article about my personal story. Having Arianna herself send a personal email inviting me to be a columnist on The Huffington Post...
Facebook Professionalism
Professionalism on Facebook has become a hot topic lately. I recently had a conversation with several business friends about being professional but still remaining friendly on Facebook. Can we do that? I think we can and I always tell people you never get a second...
4 Things You Should Know About Contacting A Book Publicist
Recently I started writing on platforms such as The Huffington Post, The Good Men Project, Addicted 2 Success, and She Owns It. Writing and reading have always been a passion of mine since I was a little girl. I noticed since I began to write for those...
9 Common Mistakes Made When Approaching The Media
Publicity is a great way for an entrepreneur to establish credibility for their brand and products. In today’s world where everyone is trying to get their message heard, publicity continues to be one of the number one strategies that can catapult entrepreneurs...
6 Tips To Get On The Must Buy List
Books make great gifts for the holidays. If you want to cash in on the holiday hustle and sales consider a route most authors don't think of taking; include your book in publication Recommended Gift Guides. Consumers love recommended lists. When you are on a list of...
Honor Your Dream Team
As we flip through our news feeds and timelines in social media we get to read about each others lives and dreams. It is exciting to watch people grow and to see their dreams unfold. No one will ever be as passionate about a dream as the person who dreams it. If you...
Jobs Are Not Big Enough For People
"Most of us are looking for a calling, not a job. Most of us have jobs that are too small for our spirit. Jobs are not big enough for people." -Nora Watson Imagine if everyone could get paid to do the thing they loved the most. And imagine that the amount they got...
Does Being a Servant Leader Mean Not To Serve Yourself?
I was talking to a friend of mine about how people go to seminars and are all pumped up until they get home. They get overwhelmed. They have fear of putting their ideas into action. It is of my opinion people need to partner with others and have accountability. If you...
Little Things Can Mean Big Things When Selling Books
There are many moving parts to selling your book. Some are things you would not even think are a part of the book selling process. The thing about selling books is that everything you do and how you do it plays a part in the success of your books and product...
I wanna Get On The Ellen Show
I wanna Get On The Ellen Show A few weeks ago Marsha Freedman from EMSI wrote a great post on how someone could get on the Ellen Show. I bet you are not skimming the pages of my blog now, are you? Ellen's name caught your attention! What author does not want to hit it...
Provide Suggested Talking Points
Provide "Suggested Talking Points" to radio stations for interviews. This gives hosts some ideas on what they could touch on during their interview with you. "For the media offer up to 3 different hooks (Talking Points) on how they can use what you are pitching." We...
Hit Me With Your Best Plot
"HIT ME WITH YOUR BEST Shot!" Well you're a real tough writer with a long history of dazzling many audiences-- so dazzle me. That's OK lets see how you do it --Put up your pen so I don't sleep through it... -- Hit me with your best plot, Why don't you hit me with your...
A View Of Book Reviews
You have sent a galley copy of your book to several people hoping for a review and you have even been on radio shows. Why are people not writing reviews for your book? How many times have you asked yourself this question? I have a new question for you... Have you...
Over Night Success
"Success Does Not Happen Over Night? Shut UP!" On December 31, 2013 800-CEO-READ posted their Top 25 Bestsellers of 2013. It did not surprise me when I read that authors Bob Burg and John David Mann's book "The Go-Giver" was#2! As I read the names listed on the...
Kick The Bucket List
We all seem to have things we want to accomplish in our lives, places we dream of visiting, goals we want to reach, and even people we want to meet. Some of us create bucket lists with hopes of someday being able to do all the things we want to do. I myself have had a...
Work Is A Money Word
At the beginning of 2013 I was invited to participate in an awesome group created by my friends Gina Carr and Terry Brock. The group name fascinated me. It is called Klout Matters:How to Raise Your Klout Score Book Group #KloutMatters. I am always open to learning new...
Publicity is as easy as Being Sexy!
There is no Secret to success or an EASY BUTTON for a prosperous life. However I feel we can implement things in our lives that will lead us to success, and not only for ourselves, but for others as well. Develop a genuine following online, and do your best to build a...

2 Dream Productions, Inc.
In 2010 Michelle Colon-Johnson founded 2 Dream Productions, Inc. Michelle founded the company as a way to provide direction to those who seek opportunities to connect to their dreams. She has been a contributing writer for places such as The Huffington Post, The Good Men Project, Addicted 2 Success, She Owns It, and other popular platforms.
2 Dream Productions, Inc. is a book publicist company that specializes in working with authors and publishers to get more publicity for their books, brands and products.
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Here are some of the places Michelle is a contributing writer for
