Today’s Guest Post is by Jonathan Lederman.
About the Author:
Jonathan JDOGG Lederman is known as The Positive Broadcaster. He has been delivering a positive message to audiences through print and the spoken word for over 25 years. He is the host of an Internet TV Show called The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST and he is a contributing author in Sources of Wisdom Book 2 and 3, as well as published in poetry at www.poetry.com. JDOGG lives by the mantra that service to humanity is the best work of life.
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When you are looking to draw attention to your business you must promote what sets you apart from others. If you are going to succeed in any business, you must be willing to draw attention to yourself and thus create a buzz about your business. The key is to find platforms that will put you on top of your target audience’s mind so that when they seek your product or service they come to you before going to your competition.
I remember the day I decided that I was going to wear a suit and my Snoopy Slippers to do a speech. I did it to see the audience’s reaction. I delivered the speech and many commented on how great my content was. But most who commented made a comment about the Snoopy Slippers. Some of the comments were not the nicest, but many were positive. I followed up with everyone (even those that had negative comments). I like to joke around so I made it a point to remind them that I was the presenter who wore the Snoopy Slippers.
The interesting thing was my engagement rate; it was Over 85%, as a result I was able to secure some voice over work, emcee work, and picked up a few marketing and media relations clients.
I have witnessed so many businesses using a cookie cutter formula and trying to copy others in the industry. They are struggling when they could be thriving by standing out and drawing attention to themselves. I have always professed that being a bit different is the best way to draw attention to yourself and strengthen your brand.
I have also noticed that some will get what you are doing while others will be quick to judge. My theory is: simply be your authentic self and draw attention. Those meant to do business with you will show up and support you. It is when you stop trying to attract everyone that you will succeed.
I have always made it point to stand out, be it wearing an elf hat at Starbucks while writing blog entries, wearing my purple BEAT CANCER Sneakers, simply taking over a microphone at an event to showcase my skills as an emcee, and Yes…wearing my Snoopy Slippers to an event.
Remember you will not resonate with everyone but those meant to use your services will. The idea is to be a bit different and make a memorable impression.
To learn more about Jonathan you can go to www.the-masterofceremony.com.
“Quit trying to be normal when you are not. You will never achieve that goal. Be who you are. Who wants to be like everyone else? Those people don’t stand out. They blend into the crowd of what others define as normal. It is those who dare to be themselves and that are a little different…that make the most impact in the world. Do you want to know why? There is no normal; there is only different.”
Note: This original version of this article can be found on The Master Of Ceremony.com. 2 Dream Productions,Inc. has modified the article with the authors permission.